In a world dominated by fast-fashion and low-quality basics its awesome to see brands like Citizen Wolf step up to the table. Their philosophy is simple - to make the best tee that you have ever worn. How do they do this you may ask? Simple! By creating a tailored fit tee that is fully customisable to your own personalised style.
It may seem like quite lofty expectations, but their business model is pretty much on the money. By taking aspects from E-Tailoring in suiting, Citizen Wolf allows the customer to fully customise their tee online in seconds. The Tees are then handmade in Sydney from 100% organic cotton that is milled in Melbourne. All from a starting price of $69.
As an environmentally conscious individual, I understand that the Fashion industry has a long way to come still, in terms of becoming environmentally savvy. However, it's brands such as this that are paving the way forward for a eco friendly future. I can't wait to see what the future holds for this amazing Australian brand and for all of you out there looking to buy quality over quantity when it comes to basics, look no further than these guys.
Without further ado, I present to you my little collaboration with Citizen Wolf that showcases the many ways in which their 'Almost Perfect Tee' can be worn. Enjoy!
Shot by Marco Marroni on his Cannon 1DX